Social Media + Marketing Manager
About Mod + Jo: Mod + Jo is a rapidly growing jewelry brand known for our everyday jewelry, charms, handcrafted pieces, modern and vintage-inspired designs, and Best of Big D’s best affordable jewelry store and best permanent jewelry in Dallas. We have cultivated a strong and engaged community through our omni-channel presence through our ecommerce, brick-and-mortar, and wholesale clients on social media - showcasing our unique aesthetic and brand story. We are passionate about creating beautiful, high-quality jewelry and connecting with our customers on a personal level.
Job Summary: We are seeking a dynamic and creative Social Media + Marketing Manager to lead our digital marketing efforts and further elevate our brand presence. The ideal candidate will be a strategic thinker with a deep understanding of social media trends, content creation, and digital marketing best practices. You will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and sales.
Responsibilities:
Social Media Management:
- Develop and implement a comprehensive social media strategy across all platforms (Instagram, Facebook, TikTok, Pinterest, etc.) to align with brand goals.
- Create engaging and visually appealing content, including photos, videos, stories, and reels, that resonate with our target audience.
- Manage and maintain a consistent brand voice and aesthetic across all social media channels.
- Monitor social media trends, analytics, and competitor activity to optimize performance and identify new opportunities.
- Engage with followers, respond to comments and messages, and build a strong online community.
- Plan and execute social media campaigns, contests, and giveaways to drive engagement and growth.
- Schedule and manage social media content calendars.
Marketing Strategy & Execution:
- Develop and execute integrated marketing campaigns that encompass social media, email marketing, influencer collaborations, and potential paid advertising.
- Analyze marketing data and provide regular reports on campaign performance and ROI.
- Collaborate with the design team to create compelling marketing materials.
- Manage email and SMS marketing campaigns, including content creation, list segmentation, and performance tracking.
- Identify and build relationships with relevant influencers and brand ambassadors.
- Stay up-to-date on industry trends and emerging marketing technologies.
- Manage relationship with social media ad agency and monitor campaign performance.
Content Creation & Management:
Social Media + Marketing Manager must have the ability to create fresh and brand-appropriate content for all social media, e-commerce, and marketing platforms (Instagram, TikTok, Pinterest, website, email, and SMS marketing) through product photography and videography.
Plan and execute photoshoots and video shoots for social media and marketing materials.
Develop and maintain a content calendar to ensure consistent and timely content delivery.
Write compelling copy for social media posts, website content, and marketing materials.
Manage user generated content.
- Analytics and Reporting:
- Track and analyze social media and marketing performance metrics to measure ROI and identify areas for improvement.
- Generate regular reports on KPIs and provide insights to optimize marketing strategies.
- Use analytics tools to understand customer behavior and preferences.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (2+ years) in social media management and digital marketing, preferably within the fashion or jewelry industry.
- Strong understanding of social media platforms, algorithms, and trends.
- Excellent content creation skills, including photography, videography, and copywriting.
- Proficiency in social media management tools and analytics platforms. (e.g., CapCut, Planoly, etc).
- Experience with creative and email marketing platforms (e.g., Canva, Klaviyo).
- Proficiency in Lightroom and Photoshop.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Passion for jewelry and the Mod + Jo brand.
- Experience in paid social media advertising is a plus.
- Experience with influencer marketing.
To Apply:
Please submit your resume, cover letter, and links to your social media profiles, portfolio with examples of content you have created to careers@modandjo.com for potential next steps.
Location: Mod + Jo 250 N Bishop Ave, #180, Dallas TX 75208
Position type: Full Time / 40 hours a week
Compensation type: Salary + benefits
Ideal start timeframe: April 1-15th, 2025
